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Plancraft GmbH

Head of Marketing (f/m/d)

location icon Hamburg
Marketing and Communication
professional / experienced

Your chance with us!

At plancraft, we are passionate about revolutionizing the craft & construction industry with our straightforward software solutions. Our vision is to become Europe’s number one craftsman software. With the backing of top European investors, we provide a leading SaaS solution that simplifies the management and operational challenges faced by crafts businesses. As we gear up for our next phase of growth, we are looking for a dynamic Head of Marketing to lead and expand our marketing efforts.

Your mission!

As the Head of Marketing at plancraft you play a crucial role in scaling the company to become the #1 craftsmen software in Europe. You will lead a diverse team comprised of brand, performance, and content marketers, responsible for scaling both the team and marketing activities to meet the company’s ambitious goals. This leadership role requires developing effective marketing strategies, managing a 7-figure budget and enhancing our brand awareness.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies that align with the company’s goals
  • Manage and allocate a 7-figure yearly marketing budget
  • Scale lead generation and performance channels
  • Identify and implement new marketing channels to enhance brand visibility and support inbound sales activities
  • Build and strengthen the plancraft brand within the craft and construction industry
  • Scale the marketing team to meet the growing needs of the business
  • Manage the team, provide valuable, direct and empathetic feedback and assure onboarding, knowledge transfer and continuous improvement
  • Understand full journey of the revenue engine and identify bottlenecks
  • Work closely with senior management, including the founders (CEO, CPO), VP of Revenue, and Head of Sales, to ensure marketing strategies are fully integrated with company-wide goals Salary The salary for this position is between €65,000 and €95,000 per year, depending on your experience.

Your profile

Key Responsibilities:

  • At least 7 years of marketing experience, with a significant portion in a leadership role within a fast-paced startup environment.
  • Proven track record of managing large teams and budgets
  • Experience in B2B marketing, leveraging B2C strategies to address a broad B2B target audience
  • Entrepreneurial mindset with the ability to adapt quickly and drive significant results in a dynamic environment.
  • Strong background in SaaS and brand marketing
  • Fluent in German and English

Performance Expectations:

  • Nail lead gen targets with the team
  • Significantly enhance brand visibility within the first year
  • Lead by example and represent our culture
  • Successfully scale marketing operations to support the needs of an expanding inbound sales team Please note:​ you can send us your ​resume in ​German. ​A ​photo of yours or ​your birth information are not required.

Why Plancraft?

Join us not just for a job, but for a mission:

  • Our Team: We are a team of passionate, committed individuals who are determined to realize our vision.
  • Influenc e: Take direct responsibility and have a say in a flat-hierarchy company.
  • Dynamics: Experience the agility of a startup in its early days, learn continuously, and build tomorrow’s craftsman software today.
  • Growth: We foster a culture of direct feedback, continually exchanging knowledge and using today’s lessons to shape tomorrow’s success.
  • Top-Tier Technology: Utilize the latest Apple devices provided to keep you at the forefront of technology.
  • Location: Our central office is located in Hamburg's vibrant Schanze district.
  • Entrepreneurial Spirit: We believe in fostering entrepreneurial spirit and offer an attractive Virtual Employee Stock Ownership Plan (VESOP) to ensure our team shares in our success.
  • Benefits: Enjoy perks like memberships to Urban Sports Club, benefits from Deutschland Card, top-notch coffee, refreshing beers, other beverages, and regular team events
  • Relocation bonus available. Questions?

Isabelle from the People & Culture team will be happy to answer all your questions. You can reach her at or +49 173 2302147.

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