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Director Social Marketing - France

location icon Paris, France
Editorial and Publishing
Marketing and Communications
Editorial and Publishing
Social Marketing
About Netflix
At Netflix, our mission is to entertain the world. Whatever their taste, and no matter where they live, we give our 270M members access to best-in-class TV series, documentaries, feature films, and mobile games. We are the world’s biggest fans of entertainment, and we’re always looking to give members the thrill of the next great story. This global success came in the wake of investments in markets around the world, ultimately transforming Netflix into a loved brand and a vigorous business globally. In this trajectory, France was in our second wave of markets launched in Europe at the end of 2014 and continues to grow in awareness and relevance with French consumers. It’s an exciting time to join Netflix as we continue to raise the bar and innovate in how we serve our fans and members.

About the Role
Social Marketing’s mission is to empower Netflix with a competitive advantage by enhancing reach, influence, and title support on social, collaborating strategically across business functions, and shaping the brand daily for maximum impact, engagement, cultural relevance, and loyalty.
The Social Marketing at Netflix is on the pulse of conversation among our consumers - not just listening, but participating in and starting thoughtful, entertaining and exciting discussion with fans across platforms outside of Netflix. Though part of the larger marketing organization, this team’s work is to build love for the brand by keeping Netflix members entertained even when they’re not watching. 

The Social Marketing at Netflix is also about being a strategic and creative partner to other functions within the company (Public Relations, Consumer Products, Partnerships,...). As Director of Social Marketing, you’ll need to have excellent judgment to balance between what’s good for business versus what audiences want to talk about. You’ll be thinking through new ways to talk about Netflix content and larger cultural moments that shape conversation within our audience, owning the strategy for Netflix Social channels and managing a world class team. 
You will build and lead the team in France responsible for all social activities, as well as establishing relationships with top social/creative agencies. These teams are expected to deliver world-class conversational campaigns across a growing slate of global and regional titles. They will also establish the creative output of many more activities from multiple corners of the business. 

All candidates should demonstrate their deep experience and passion for creative marketing. The truly outstanding candidates will offer a clear and compelling point of view on what makes the most impactful and talked about creative in entertainment. They will have a natural gift for attracting talent and building a world-class team. 
We strive to hire the best and we value integrity, excellence, respect, inclusivity, and collaboration. What is special about Netflix, among other things, is our Culture

The remit of the role includes:

  • Create and own the Netflix France social audience strategy. Define the main areas of focus for Social Media Marketing in France, aligning within the Marketing group and other Netflix teams and the overall business goals in the French market.
  • Be a Social Media advocate & loud voice internally and externally with partners, talent and producers.
  • Enable creativity within Netflix and our partners to create broad relevance, brand love and consumer advocacy for Netflix.
  • Lead social campaigns for our titles.
  • Own the innovation & trend management, identifying new opportunities, building a strong relationship with established and new & emerging platforms.
  • As part of the France Marketing Leadership team help evolve and shape the overall Marketing strategy.
  • Manage a team of social marketing managers & own the social marketing budget.
  • Support in programming management for Netflix in France. Coordinate with agencies and internal teams to publish debuts and develop adequate always-on content.

Experience & Skills:

  • 10+ years of experience leading the development of incredibly creative and brand campaigns.
  • Experience working as part of a cross-functional team with a proven ability to reinforce collaboration.
  • An operational mindset that enables you to establish ways of working, define best practices, collaborate effectively and deliver impact.
  • A leader who understands and values the richness that diverse experiences and backgrounds bring to the business and has a track record of building inclusive teams.
  • Extensive knowledge and experience in France on Social media.
  • Experience working with Entertainment properties (movies, tv series, video games, music, etc) is important.
  • Ability to prioritize activities according to the business needs and manage multiple time-sensitive projects simultaneously without the support of a large team, working both independently and in close collaboration with a wide variety of stakeholders.
  • Ability to build strong relationships with cross-functional partners and work closely with these teams to provide seamless and strategic support to create best-in-class launches and campaigns. 
  • Capacity to build creativity out of meaningful insights and being able to inspire teams to do their best work.
  • A desire to thrive in our unique culture. A strong culture player who can help us propagate and nurture our company values within the France team.
  • An ability to effectively provide input on creative development from a local market perspective.
  • Strong level of independence and efficiency while maintaining a high degree of organization.
  • A dynamic presenter who can captivate and communicate effectively with senior executives, showrunners, filmmakers, and partner leadership.
  • A clear, compelling writer who can architect and communicate principles, points of view, and workflows. 
  • Native level of French and excellent written and oral communication skills in English is required.

Personality Attributes:

  • A natural leader. Able to inspire a seasoned creative team. 
  • An organisational architect, able to build a long term roadmap for growth and define a team structure that can scale over time.
  • The ability to give constructive creative feedback and elevate the work of others whilst enabling independent creatives to do their best work.
  • A deep affection for entertainment and brands.
  • Strategic, forward-thinker, very organised, effective communicator, and thrive in a fast-paced environment.
  • Capable of working independently as well as part of a broader team.
  • Can organise, clarify and communicate complex ideas quickly, succinctly and accurately. 
  • Has experience working in a fast paced and evolving environment.
  • Has the confidence and maturity to think freely and act responsibly.
  • High level of intellectual curiosity with the ability to demonstrate strong judgement in the face of ambiguity.
  • Agile, goal-oriented, driven to succeed and always up for a challenge.
  • Has a passion for concepting unique and innovative marketing campaigns.
  • Can flourish in our unique ​​company culture, reflecting our values and leadership expectations.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.
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