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Customer Alliance

(Senior) Sales Manager DACH (f/m/d)

location icon Berlin
Team Leader

**At Customer Alliance, we are literally obsessed with feedback - and that reflects in the culture and the product we’re building. We’re a diverse team (comprising 21 nationalities!) who support and inspire each other every day. We pride ourselves on a positive and growth-oriented work environment where employees are encouraged to share ideas, develop their skills, and have plenty of fun along the way.

**We are looking for a (Senior) Sales Manager DACH with a record of successfully acquiring new customers. You will report to the Head of Sales and be responsible for developing and executing our sales strategy and go-to-market motion in the DACH region.

This role requires true relationship-building skills, business acumen, and product as well as technical understanding. You must be able to work across numerous teams and departments, synchronous and asynchronous, including sales, marketing, revenue operations and product.

This is an amazing opportunity to make a significant impact from day one and accelerate our company well into the future.


  • Expand the DACH market and acquire accounts mainly within the hospitality industry
  • Understand our potential customer’s existing processes for guest experience and position our SaaS solution accordingly
  • Manage the entire sales process (pipeline generation to pipeline conversion)
  • Ensure that personal targets and other performance metrics are being achieved
  • Use modern sales tactics and an analytical method when approaching new customers
  • Track and regularly review lead and pipeline progression in our CRM system to ensure accurate forecasting
  • Represent Customer Alliance at relevant events and fairs



  • Proven track record of successfully managing the entire sales life cycle - from prospecting to closing
  • Consistent track record of overachievement of goals and quota
  • History of driving revenue and deliver complex projects successfully in a high-growth, rapidly evolving organization


  • >3 years of sales or business development experience
  • Strong grounding in a B2B SaaS based recurring revenue and growth business model; seasoned in understanding value drivers in a recurring revenue business
  • HotelTech / Hospitality industry experience is a strong plus
  • You come with your book of best practices

Communication & Relationship Building:

  • Clear communicator with an ability to inspire internal and external stakeholders
  • Ability to successfully and efficiently manage a wide variety of relationships
  • Fluency in German and English

Creativity & Curiosity:

  • Outside the box thinking and energizing others with passion, quality, and commitment
  • Passion about technology and business strategy

Team Spirit:

  • Delivers amazing results through cross team collaboration


  • Working in one of the leading SaaS company in Germany
  • Hybrid model with a flexible working setup so that you take advantage of our lively Berlin office from two to three days per week
  • Team offsite budget of 300€ per person twice a year
  • FitX membership
  • 26 days vacation days earning 1 additional vacation day each year of employment up to 30 days
  • Yearly education budget of 1.000€ for job-related training (after 6 months of employment)

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Publication date: 2024-04-04
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